GRADE Brain is a soft and technical skills training program tailored made for the PhD students and PostDocs of the Frankfurt Neuroscience Community. Not affiliated with one of these on of these GRADE Brain associated university departments? No worries, you are still welcomed to attend any GRADE Brain event.
Sign-up for event reminders at: www.facebook.com/GRADEbrain
All workshops are limited to a maximum of 20 participants.
CV and Interview Training
DATE: Oct 19th, 2018
Time: 9am - 5pm
Location: IG Farben Haus, IG 0.454, Campus Westend
You’ve heard it often: after earning your doctorate, you will be facing a highly competitive employment market. And obtaining a job in industry or a postdoc position in a research institute can be all the more challenging when you need to apply in English. That is where this workshop is meant to help. It focuses on the distinctive aspects of applying for industry jobs and short-term research placements in English-speaking countries or with any organization worldwide which follows Anglo-American hiring conventions. It provides training in navigating selected stages of that process, including creating your curriculum vitae and cover letter and presenting yourself convincingly in the interview. The workshop is held in English by a native speaker.
Science on Social Media
DATE: Nov 8, 2018
Time: 10am - 2pm
Location: Seminarhaus, Room SH 3.103, Campus Westend (Room location has changed)
Social media marketing is already firmly established in the fashion, dietary and cosmetic industries – yet it also offers a vast cosmos for science communication for business purposes. Do you know how to communicate science projects Business to Business or Business to Consumer on social media? This basic social media workshop will give you an overview of the benefits of various social media channels including LinkedIn, Facebook, Twitter and Instagram. During the workshop, these marketing experts from TransQuer will help you understand how to start developing a social media strategy for science that will help you communicate with the academic and business world. It will answer the question of which channel to use to reach which audience. You will also learn to define specific goals: Do you want to entertain, engage, inform or recruit people? In every case, you must always keep the interests of your audience in mind as attractive content is the foundation of good marketing.
Your Data and Storytelling
DATE: Nov 21, 2018
Time: 9am - 5pm
Location: Seminar Room 1.601, BMLS, Campus Riedberg
Storytelling is marketing's new favourite buzzword, promising more impact in gaining attentive followers. If you are one of those who have skimmed through hundreds of google search results but are still wondering how the heck you are supposed to be more engaging when sharing your data, then this workshop is for you! Storytelling is a craft based on a simple formula. I am going to teach it to you and show you how to use it to get your ideas and knowledge across.
You will learn:
>The basic elements of story and how to identify them within your project.
>How to structure a talk to make it stick to your audiences memory.
>To turn data into a story.
>To write copy and choose images.
By the end of the workshop you will have a cheat sheet that will serve you as a solid backbone for whenever you have to explain to people what you do and why it matters.
DATE: Nov 29 and 30, 2018
Time: 9am - 5pm
Location (Room Update) : Room NM 109, Neue Mensa, Campus Bockenheim
In this 2-day workshop you will gain some insight into the work of communicating to the Healthcare industry via digital media.
Test your soft skills, preferences and talent in hands-on-sessions and learn about the perspectives for Scientists in the field of Medical Communication. In small groups you will produce your own project such as an online-newsletter, a quiz, banner and advertorials, a storyboard for an interactive E-detailing module. For completion of the course each group will present their work to the workshop-audience.
Please bring: Scientific thinking, curiosity, creativity, and a laptop.